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In a saturated market, true originality and creativity can be hard to come by. The reality is that many pieces of clothing are mass-produced and run-of-the-mill affairs, designed to imitate the latest trends in mainstream fashion. For the discerning and fashion-conscious individual who is looking to stand out from the crowd, then they don’t need to look any further than White Stuff. The name is a tribute to where the inspiration for this unique brand struck – atop the snow-encrusted peaks of the French Alps. The t-shirts and sweaters created by this brand are works of art, and there’s nothing quite like them anywhere else. Besides a distinctive and unique aesthetic, the White Stuff is an ethically-minded company which takes its social responsibility seriously. This means that they take a different stance to mainstream fashion brands, and are focused on responsibility towards the environment, the community, and society in general. And they cater to everyone who is looking to be different and original when it comes to their style choices, and they have an impressive range of options for men, women as well as children. They even have a homeware category which reflects their refreshingly distinctive outlook, selling mugs, ceramic, and gifts.